With a net worth estimated in the hundreds of millions, sportsbet is the biggest bookmaker in Australia. The company is the result of the vision of founder Matthew Tripp, who foresaw a boom in online, phone, and app-based sports betting. His foresight and marketing techniques are what drove the company to major success. He created clever money-back specials, “justice” refunds, and other promotions to lure people in and keep them betting.

The company’s website is mobile-friendly and provides a user-friendly betting experience. It offers a variety of betting options, including money lines, totals, and spreads. The company also offers live streaming of sporting events and a range of other features such as a blackbook, odds management, speedmaps, and more.

1.12.2. In order to ensure the safety and security of Members, Sportsbet reserves the right to impose enforced actions such as deposit limits, breaks, and permanent self-exclusion on any Member account. In some instances, this may require Sportsbet to pass the Member’s ID to third party verification providers (including Edentiti and GreenID) for further validation. This process does not disclose any personal financial information and is used solely for the purpose of confirming a Member’s identity.

Sportsbet offers a range of sports betting options, from local and international horse racing, updated in real time to more than 1000 sports betting markets. The site also offers live betting on AFL and NRL, as well as a variety of other domestic and international sports. New bettors should start small and gradually increase their wagers as they gain confidence and skill. In addition, it’s important to remember that even “sure bets” can go sideways, so it is essential to only wager with money that you can afford to lose.